Creation of a successful logo can have a great influence on the overall success of your brand. It is always important to understand the qualities of a good logo that will make your business more successful. Here are 5 keys that will guide you to design a great logo for your brand.
Simplicity is one of the most important aspects in logo design. Your logo should be composed of clean lines merged with a few details such as shades and/or artistic touches. Colours should be limited to specific choices (according to your type of brand). The text should also be limited to the brand name. Good examples include the Google logo, the Nike swoosh, and Twitter’s “T”. Always remember in design of a logo, less is more.
For your logo to be instantly recognizable, it has to be unique. Use of common shapes is okay but they should be altered in a way that is unique to your brand such as by applying a special colour effect or other details. It is; however, advisable to create your own unique shape/item that is not being used by another company such as the bitten off apple for Apple Inc.
Your logo tags along your brand. Therefore, for your brand to be instantly recognizable so should be your logo, no matter its colour, size or format. Your logo should always be identified as your brand’s image. For example social media logos such as Facebook and Twitter are often manipulated to fit different themes of blogs and yet they are always instantly recognizable.
Your logo has to convey a message about your brand or company to your audience. A simple logo may not convey much but it sure should create a tone that will reflect your brand. For example, for a toy company, the logo should convey a tone of playfulness by use of bright colours and comic sans.
Since your logo will be used I every aspect associated with your brand, including print media, web pages, social media, email list and so on, it is important that your logo is easily transferrable in between any of these mediums and yet retain its recognizability.