Internet is booming like never before and if ignored, could be a big blow in the face of your business. The inclination of people towards social media and reliability on internet for information is something which you, as a business – owner, can use it in your favour.
Inbound Marketing is basically marketing of your business through effective content presented as Blogs, Search Engine Optimization and Social Media Marketing.
Why Inbound Marketing?
As of June 2017, more than half of the world’s population is using internet, making it a marketplace like no other! A blogpost related to your product/services written by someone sitting in US can be read by someone sitting in a remote place of Africa. With access to such huge customer-base, Inbound Marketing makes sure that your product or services you offer reaches to a large number of potential customers. This reach is unparalleled and you won’t be able to exercise or realize its full potential unless you have proper tools and experts to help you with smart and effective Inbound Marketing consisting of Blogs, Search Engine Optimization and Social Media Marketing.
How is Inbound Marketing done?
The different components of Inbound Marketing are explained below:
- Blogs/Content Marketing
Developing a right product or providing a timely and flawless service are not the only things required for your business to be successful. As for every other business, you have to stand out among your own kind to make your product, a brand. The way marketing is done, has changed a lot with time.
The first step of expand your reach is by writing blogs and creating effective content about your products/ services. According to business experts, creating the need of your product is the primary step to make your business successful. So, it’s not just the product, customers are more interested in the problem being solved by your product or services you offer. Content marketing is an important part of Inbound Marketing and plays a key role in flourishing of your business.
- Search Engine Optimization
There are around 200 million active websites on the internet today. Reaching out to your right audience or directing traffic to your website, becomes difficult in this large crowd. This is where Search Engine Optimization kicks in.
Any normal internet-user starts by looking for the solution of their problem on search engines and eventually selecting one of the websites from search results. Search Engine Optimization is the process of optimizing the content of your website to improve its ranking in these search results. SEO is controlled by many factors such as using the right keywords, creating backlinks and interlinks in your content, etc. Improved ranking means more viewers (potential customers), leading to more conversions into customers and promoters of your product/services. SEO done right can be very effective in success and expansion of your business
- Social Media Marketing
According to statistics, there are 2.2 billion active user on Facebook as of April 2018 and let’s not forget that this number is just of Facebook. There are many others like Facebook – Instagram, Twitter, Snapchat, and more. These users are from different corners of world and it becomes important for you to use this opportunity to expand your business.
The basic purpose of Social Media Marketing is to attract traffic, promote and attain more leads. If done right, it can create “the buzz” required to kick-start or level-up your business. Social Media Marketing plays a significant role in Inbound Marketing.
The potential of Inbound Marketing has been unveiled above and if done right, it can affect the growth of your business to a large extent. The way business is done has changed and professionals in Inbound Marketing such as SEO experts and Social Media strategist are a click away from you! Take the right decision for your taking your business to great heights.